You might’ve seen that vest on your Tiktok FYP—yep, the one with the reversible fabric and oversized bows. That’s Atelier Tulpe, a small fashion brand based in Vancouver that’s quietly blowing up online. Their vibe? Slow fashion with a romantic twist. Think "what if cottagecore grew up and got a personality." But this isn’t just about looking cute. They’re doing things differently—no mass production, no cheap fabrics, and definitely no fast fashion chaos. Here’s how they’re doing it, and why it’s catching on with Gen Z, early-stage fashion girls, and even your cool friend who thrifted before it was a trend.

The Power of One Great Product

Atelier Tulpe didn’t launch with 50 things. They launched with one absolute slay: the Bowtie Vest. It’s soft, reversible, and a little dramatic in the best way. It solves two problems at once:

• You don’t have to think too hard to style it (it goes with jeans, dresses, oversized shirts—whatever).

• It’s different from the sea of boring fast-fashion tops.

And because the drops are super limited, it feels like finding a gem on Depop that no one else has.

TikTok Did What TikTok Does

Tulpe didn’t need a celebrity or some huge campaign. One creator posted a video raving about the vest, and TikTok ran with it. People started stitching their own try-ons, and before you knew it, the vest was popping up on style feeds everywhere.

Why that works:
It’s called UGC, aka user-generated content. It just means real people hyping up the product, which always hits harder than a paid ad. It’s the digital version of your bestie texting “YOU NEED THIS.”

They Only Make What People Order (Literally)

Most fast fashion brands overproduce and then toss what doesn’t sell. Atelier Tulpe? Made-to-order. You buy it, they make it.

Why it works:

• You’re not paying for their waste.

• Nothing ends up in a landfill.

• And the wait time (1–3 weeks) makes the whole thing feel more thoughtful.

It’s giving "intentional closet" instead of "shopping cart chaos."

They Actually Stand for Something

This brand isn’t just about looking good in mirror selfies. Every piece is made in Vancouver, by actual people earning fair wages. Founder Mackenzie Cameron is clear about the mission: slow fashion that’s kind to people and the planet.

On the site and socials, she talks like a real human. There’s no corporate jargon. It’s more like, here’s what we believe, here’s how we make it happen. That kind of honesty? Feels rare—and it builds serious trust.

They Tell You the Story Behind the Clothes

Instead of just saying “sustainable,” Tulpe breaks it down. Like, this top saves X grams of fabric, or this design takes Y minutes to sew each bow. That’s way more interesting than a vague greenwashing line.

Why it matters:
When you can visualize the impact, it sticks. It's like comparing "calories" to "this cookie equals 40 jumping jacks"—suddenly it means something.

What We Can Learn From Tulpe’s Rise

• Start simple. One standout product can do more than a full catalog.

• Let the internet talk for you. A few raving fans are better than ads.

• Make drops feel special. Scarcity isn’t a gimmick if it’s real.

• Keep it real. People don’t connect with brands—they connect with people.

• Share the process. Gen Z doesn’t just want the product, they want the behind-the-scenes.

  
  

Atelier Tulpe is proof that you don’t need a fashion degree or millions in funding to build a buzz-worthy brand. Just make something with meaning, stay consistent with your values, and let your community become part of the story.

If your brand is ready to go from quiet cool to viral-worthy, Foreword Marketing is here to help you grow without losing your soul.